Cox's Harley-Davidson® of Asheboro Staff
Management
Stephen Cox
Dealer Owner/General Manager
Name Stephen Cox
Title Dealer Owner/General Manager
Michael Glick
General Sales Manager
Name Michael Glick
Title General Sales Manager
Michael has been riding since he was 8 years old. He was introduced to the world of Harley by his cousin who was a Master Tech in Danbury, CT and Harley has been his passion ever since. He got his first Harley, a 1972 XL1000 in 1985. After selling his own company in 2005, Michael started his second life working for Harley-Davidson in Ft. Lauderdale, FL. He moved through the ranks to eventually become General Manager. Michael joined the family at Cox’s in November of 2024 in large part due to the family history of this dealership. Michael is looking forward to meeting all of the Cox’s regulars, and welcoming our new family members, at our weekly events and becoming part of the fabric that makes Cox’s the number 1 Harley dealer in Central North Carolina.
Eddie Berry
Service Manager
Name Eddie Berry
Title Service Manager
Eddie has been a proud and cherished member of the Cox family for nearly five decades! His passion for motorcycles runs deep, and over the years, he has owned and ridden nearly every model Harley-Davidson has ever produced. From the rumbling roar of a vintage Panhead to the sleek power of a modern Road Glide, Eddie has experienced them all, each bike holding its own special place in his heart. His love for the open road and the unmistakable freedom that comes with it is as strong today as it was the first time he twisted the throttle.
Jillian Needham
Licensed Product and Apparel Manager
Name Jillian Needham
Title Licensed Product and Apparel Manager
Jillian has been a valued member of the Cox family for almost two years, bringing her enthusiasm and warm personality to every interaction. In 2023, she achieved a memorable milestone by graduating from the Riding Academy alongside her daughter, sharing an unforgettable experience that deepened their love for the open road. With a passion for connecting with people, Jillian thrives on building lasting relationships with customers, ensuring everyone who walks through the doors feels like part of the family. Whether it's swapping riding stories or helping someone find their perfect gear, she’s always ready with a smile and a friendly conversation.
Trey Smith
Riding Academy Manager/Instructor
Name Trey Smith
Title Riding Academy Manager/Instructor
Trey has been an integral part of the Cox family for five years, bringing both passion and expertise to the team. His journey began in 2019 when he took the Riding Academy class as an eager intern, setting him on a path that would soon turn into a lifelong love for riding. By 2021, he proudly purchased his first bike—a 2021 Street Bob—marking the start of his personal riding adventure. His dedication to the road only grew, and in 2024, he upgraded to a 2024 CVO Road Glide ST, a machine that perfectly matches his evolving riding style.
For the past two years, Trey has been sharing his knowledge and enthusiasm as a Riding Academy Instructor, helping new riders build confidence and master the art of motorcycling. If you're ever looking for him, just keep an eye out for the bikes decked out with anime stickers—you can't miss them!
Eddie Phipps
Parts Manager
Name Eddie Phipps
Title Parts Manager
Eddie has been a proud member of the Harley-Davidson family since 1997, dedicating decades to his passion for motorcycles and the open road. His love for two wheels started at the young age of five, when he first felt the thrill of riding, and that passion has only grown stronger over the years. With a deep appreciation for the craftsmanship and soul of Harley-Davidson bikes, Eddie has owned a variety of models, including a 1999 Dyna, a 2004 Softail Standard, and a 2007 Dyna Street Bob—just to name a few. Each bike has its own story, countless miles, and unforgettable adventures, solidifying his lifelong connection to the Harley lifestyle. Whether he's wrenching on bikes, swapping stories with fellow riders, or hitting the highway, Eddie lives and breathes the spirit of freedom that Harley-Davidson represents.
Simon Lucas
Marketing Manager
Name Simon Lucas
Title Marketing Manager
Simon started his journey with Harley-Davidson as a Marketing intern in 2023, eager to learn and grow within the industry. After graduating college in 2024, he officially joined the Marketing team, turning his passion into a career. That same year, in October, he took the next step in his Harley journey by purchasing his first bike—a 2003 Fat Boy. Now, whether he’s working behind the scenes or out on the road, he’s fully immersed in the Harley-Davidson lifestyle.
Sales Department
Michael Glick
General Sales Manager
Name Michael Glick
Title General Sales Manager
Michael has been riding since he was 8 years old. He was introduced to the world of Harley by his cousin who was a Master Tech in Danbury, CT and Harley has been his passion ever since. He got his first Harley, a 1972 XL1000 in 1985. After selling his own company in 2005, Michael started his second life working for Harley-Davidson in Ft. Lauderdale, FL. He moved through the ranks to eventually become General Manager. Michael joined the family at Cox’s in November of 2024 in large part due to the family history of this dealership. Michael is looking forward to meeting all of the Cox’s regulars, and welcoming our new family members, at our weekly events and becoming part of the fabric that makes Cox’s the number 1 Harley dealer in Central North Carolina.
Tara Patrick
Motorcycle Sales
Name Tara Patrick
Title Motorcycle Sales
Tara has been a valued part of the Cox’s family for over two years, bringing her passion for motorcycles and the open road with her. She started her riding journey on a Honda Shadow, but it didn’t take long for her to fall in love with Harley-Davidson. That passion led her to upgrade to her second bike, a 2015 Dyna Switchback, and later to her third—a 2022 Road Glide, pictured above. Each bike has been a step in her journey, fueling her love for the ride and the Harley-Davidson lifestyle.
Mike Pisani
Motorcycle Sales
Name Mike Pisani
Title Motorcycle Sales
Mike has been helping riders find their perfect bike as a Motorcycle Sales Consultant for nearly three years. His Harley-Davidson journey began with a 1995 Heritage Softail, sparking a lifelong passion for the brand and the open road. Today, he rides a 2023 Road King Special, pictured above, embracing the power and freedom that comes with every mile. Whether he's guiding customers or hitting the highway himself, Mike is all about the Harley-Davidson experience.
Parts Department
Eddie Phipps
Parts Manager
Name Eddie Phipps
Title Parts Manager
Eddie has been a proud member of the Harley-Davidson family since 1997, dedicating decades to his passion for motorcycles and the open road. His love for two wheels started at the young age of five, when he first felt the thrill of riding, and that passion has only grown stronger over the years. With a deep appreciation for the craftsmanship and soul of Harley-Davidson bikes, Eddie has owned a variety of models, including a 1999 Dyna, a 2004 Softail Standard, and a 2007 Dyna Street Bob—just to name a few. Each bike has its own story, countless miles, and unforgettable adventures, solidifying his lifelong connection to the Harley lifestyle. Whether he's wrenching on bikes, swapping stories with fellow riders, or hitting the highway, Eddie lives and breathes the spirit of freedom that Harley-Davidson represents.
Larry Kessler
Assistant Parts Manager
Name Larry Kessler
Title Assistant Parts Manager
Larry has been a proud part of the Cox’s family since 1992, bringing over three decades of passion and experience to the Harley-Davidson community. A true enthusiast, he’s owned just about every model Harley has ever made, each one adding to his deep connection with the brand. With countless miles and stories under his belt, Larry’s love for the ride runs deep, making him a true fixture in the Cox’s family.
Ray Wilson
Parts Associate
Name Ray Wilson
Title Parts Associate
Ray has been in the Powersports industry for seven years, bringing his expertise and passion for motorcycles to the table. A dedicated Harley rider, he currently owns two— a 2000 Softail Deuce and a 2014 Street Glide. While he’s had his fair share of metric bikes in the past, well… we don’t talk about those. Riding since he was 17, Ray lives for the open road and the unmistakable roar of a Harley.
Service Department
Eddie Berry
Service Manager
Name Eddie Berry
Title Service Manager
Eddie has been a proud and cherished member of the Cox family for nearly five decades! His passion for motorcycles runs deep, and over the years, he has owned and ridden nearly every model Harley-Davidson has ever produced. From the rumbling roar of a vintage Panhead to the sleek power of a modern Road Glide, Eddie has experienced them all, each bike holding its own special place in his heart. His love for the open road and the unmistakable freedom that comes with it is as strong today as it was the first time he twisted the throttle.
Brett Joyce
Service Advisor
Name Brett Joyce
Title Service Advisor
Brett has been a valued part of the Cox’s family for five years, bringing his passion for both motorcycles and music to the mix. He’s owned a 1997 Suzuki 750, but when he’s not around bikes, you can catch him shredding on stage with his band, Killing Fiction. Whether it’s ripping down the road or tearing up a guitar solo, Brett knows how to keep the adrenaline pumping.
Jonathan Smith
Service Advisor
Name Jonathan Smith
Title Service Advisor
Jon has been a part of the Cox’s family for three years, bringing his love for motorcycles and the outdoors along with him. He started out riding a 1993 Honda CBR 600 but now cruises on his 2000 Harley Road King, pictured above. When he’s not on two wheels enjoying his wind therapy, you’ll likely find him out in the woods, embracing his passion for hunting and the great outdoors.
Brad Bogden
Master Technician
Name Brad Bogden
Title Master Technician
Brad is a Master Technician with decades of experience, having been in the industry since 1994. He earned his first Master certification in 1997 and has been wrenching ever since. A true rider at heart, he’s owned a 1968 Triumph and a Police Road King, which he rode for an impressive 150,000 miles. With a wealth of knowledge and a passion for the open road, Brad is a vital part of the team, keeping bikes running strong mile after mile.
Stacy Shoptaw
Master Technician
Name Stacy Shoptaw
Title Master Technician
Shoptaw has been part of the Harley family since April 2001. His genuine passion for motorcycles shines through every day. In September 2005, he reached a personal milestone by purchasing his first bike—a moment that truly captured his love for riding and deep connection with the brand.
JB Bledsoe
Master Technician
Name JB Bledsoe
Title Master Technician
Master Technician JB has been a vital part of the Cox’s family since February 2017, bringing over two decades of experience to the shop. With 22 years as a tech, he knows Harley-Davidson motorcycles inside and out. A dedicated rider himself, he owns a 1998 Dyna Low Rider and a 2002 Road King, embodying the passion and expertise he brings to every bike he works on.
Johnathan Kessler
Technician
Name Johnathan Kessler
Title Technician
Johnathan has been a proud member of the Cox’s family for almost three years, bringing his passion for motorcycles to the team. A true enthusiast, he rides a 1988 Tour Glide Classic, embracing the legacy and spirit of Harley-Davidson with every mile. Whether he’s on the road or in the shop, Johnathan is all about the ride.
CJ Stout
Expediter
Name CJ Stout
Title Expediter
CJ has been a part of the Cox’s family for two years, but his passion for motorcycles started long before that. Riding since he was just 7 years old, he spent a decade racing Motocross and wrenching on bikes—starting with his own dirt bike. His first ride was a 1999 Honda Z50, but these days, he’s tearing up the road on his 2019 Road Glide Special, pictured above. When he’s not riding or working on bikes, you’ll find him on stage, shredding as the lead guitarist for his band, Second Wind.
Motorclothes
Jillian Needham
Licensed Product and Apparel Manager
Name Jillian Needham
Title Licensed Product and Apparel Manager
Jillian has been a valued member of the Cox family for almost two years, bringing her enthusiasm and warm personality to every interaction. In 2023, she achieved a memorable milestone by graduating from the Riding Academy alongside her daughter, sharing an unforgettable experience that deepened their love for the open road. With a passion for connecting with people, Jillian thrives on building lasting relationships with customers, ensuring everyone who walks through the doors feels like part of the family. Whether it's swapping riding stories or helping someone find their perfect gear, she’s always ready with a smile and a friendly conversation.
Riding Academy
Trey Smith
Riding Academy Manager/Instructor
Name Trey Smith
Title Riding Academy Manager/Instructor
Trey has been an integral part of the Cox family for five years, bringing both passion and expertise to the team. His journey began in 2019 when he took the Riding Academy class as an eager intern, setting him on a path that would soon turn into a lifelong love for riding. By 2021, he proudly purchased his first bike—a 2021 Street Bob—marking the start of his personal riding adventure. His dedication to the road only grew, and in 2024, he upgraded to a 2024 CVO Road Glide ST, a machine that perfectly matches his evolving riding style.
For the past two years, Trey has been sharing his knowledge and enthusiasm as a Riding Academy Instructor, helping new riders build confidence and master the art of motorcycling. If you're ever looking for him, just keep an eye out for the bikes decked out with anime stickers—you can't miss them!
Marketing
Simon Lucas
Marketing Manager
Name Simon Lucas
Title Marketing Manager
Simon started his journey with Harley-Davidson as a Marketing intern in 2023, eager to learn and grow within the industry. After graduating college in 2024, he officially joined the Marketing team, turning his passion into a career. That same year, in October, he took the next step in his Harley journey by purchasing his first bike—a 2003 Fat Boy. Now, whether he’s working behind the scenes or out on the road, he’s fully immersed in the Harley-Davidson lifestyle.