I searched out several HD dealerships which wasn't a "pleasant ordeal" prior to dealing with Cox. I had been Cox several times in the past just looking for a bike. I finally found exactly what I was looking for in a bike and wasn't pushed or tried to be persuaded to purchase something I didn't want. Cox HD is very professional and courteous to their customers. It only took 15 minutes online to apply for financing and within 1 hour after that, the Salesman had called me to come get my bike...that was awesome. I was shown around and met many of the Cox HD service tech's finance manager and office manager in which are welcomed me and treated me like a life long friend...my hats off to you all!!