We are your destination dealer

In a world where motorcycling has become an integral part of human life, there are motorcycle dealers that are merely present in the marketplace, and there are others who have set themselves apart from the rest in becoming “destination” dealers. A destination dealer has become known to many as a ride’s final destination that encompasses tremendous views along its route of travel. Cox’s Harley-Davidson® has been and remains a true destination dealer, located in the heart of the Piedmont-Triad region of North Carolina.

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The original facility is located in a two-bay garage situated next door to Recil's home, located on Crestview Church Road in rural Asheboro, NC. Recil is also employed as a mechanic at a local mill during the day and runs the dealership in the evenings.


Recil leaves his position at the mill to operate the store full-time with his wife, Betty.


The first addition is added to the original garage giving Cox's Harley-Davidson® its showroom.


Poochie and his older brother Jerry race Harley-Davidson® motorcycles on the dirt-track racing circuit.


Recil and Betty's two sons, Jerry Cox and Gary "Poochie" Cox, join the business full-time.


Jerry has a motorcycle racing accident that leads to his passing.


Cox's Harley-Davidson® becomes part of a group of dealers to charter membership into the Harley® Owners Group.


Poochie's wife Jan, joins the family business full-time, by managing the dealership's administration and finances. The showroom is added onto for the second time.


Poochie and Jan's oldest son, Robbie, enters the family business, adding a third generation.


Poochie and Jan become the sole owners of Cox's Harley-Davidson® after the passing of Betty and Recil's impending retirement.


Cox's moves into is present location on Highway 134 in Asheboro.


Stephen, Poochie and Jan's younger son, enters the family business.


Cox's opens an additional Harley-Davidson® dealership in Rock Hill, SC


Cox's opens a third location in PA, & hosts a 45th anniversary weekend celebration with over 10,000 people in attendance to see Cox's present the American Cancer Society a check for $101,000 after raffling off a customized 2006 Softail.


After battling cancer for almost six years, Poochie passes away at age 56.

Cox's Harley Davidson Testimonial

To The Staff of Coxs Harley-Davidson Asheboro, NC, I would like to share my Gratitude and Appreciation to all of the staff of Coxs Harley-Davidson, Asheboro, NC, for assisting me through the years in maintaining my 2008 Softail Custom. Coxs is the #1 Dealership in North Carolina for their Professional Sales, Parts Department and Service Department, giving to each customer loyalty, pride and trust to each and every customer. I recently spoke to Eddie, Stacey, Larry, Rob, Mark and others during my recent interest in upgrading my bike from a 96 cubic inch to a 103 cubic inch utilizing their Big Bore Kit. I again, was extremely impressed with all of the staff and Stacey the Mechanic whom rebuilt the engine. I can't emphasize enough how Cox Harley-Davidson continues to provide "EXCELLENT" customer service each and every time my bike is serviced. I hope this review will awaken many bikers to trust in the service provided by Coxs Harley-Davidson. Again Thanks To All At Coxs Harley-Davidson, Sincerely, Ronnie Cheek

Ronnie Cheek, Thomasville, NC