We are your destination dealer

In a world where motorcycling has become an integral part of human life, there are motorcycle dealers that are merely present in the marketplace, and there are others who have set themselves apart from the rest in becoming “destination” dealers. A destination dealer has become known to many as a ride’s final destination that encompasses tremendous views along its route of travel. Cox’s Harley-Davidson® has been and remains a true destination dealer, located in the heart of the Piedmont-Triad region of North Carolina.

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The original facility is located in a two-bay garage situated next door to Recil's home, located on Crestview Church Road in rural Asheboro, NC. Recil is also employed as a mechanic at a local mill during the day and runs the dealership in the evenings.


Recil leaves his position at the mill to operate the store full-time with his wife, Betty.


The first addition is added to the original garage giving Cox's Harley-Davidson® its showroom.


Poochie and his older brother Jerry race Harley-Davidson® motorcycles on the dirt-track racing circuit.


Recil and Betty's two sons, Jerry Cox and Gary "Poochie" Cox, join the business full-time.


Jerry has a motorcycle racing accident that leads to his passing.


Cox's Harley-Davidson® becomes part of a group of dealers to charter membership into the Harley® Owners Group.


Poochie's wife Jan, joins the family business full-time, by managing the dealership's administration and finances. The showroom is added onto for the second time.


Poochie and Jan's oldest son, Robbie, enters the family business, adding a third generation.


Poochie and Jan become the sole owners of Cox's Harley-Davidson® after the passing of Betty and Recil's impending retirement.


Cox's moves into is present location on Highway 134 in Asheboro.


Stephen, Poochie and Jan's younger son, enters the family business.


Cox's opens an additional Harley-Davidson® dealership in Rock Hill, SC


Cox's opens a third location in PA, & hosts a 45th anniversary weekend celebration with over 10,000 people in attendance to see Cox's present the American Cancer Society a check for $101,000 after raffling off a customized 2006 Softail.


After battling cancer for almost six years, Poochie passes away at age 56.

Cox's Harley Davidson Testimonial

I searched out several HD dealerships which wasn't a "pleasant ordeal" prior to dealing with Cox. I had been Cox several times in the past just looking for a bike. I finally found exactly what I was looking for in a bike and wasn't pushed or tried to be persuaded to purchase something I didn't want. Cox HD is very professional and courteous to their customers. It only took 15 minutes online to apply for financing and within 1 hour after that, the Salesman had called me to come get my bike...that was awesome. I was shown around and met many of the Cox HD service tech's finance manager and office manager in which are welcomed me and treated me like a life long friend...my hats off to you all!!

Keith Stacey, Madison, NC