We are your destination dealer

In a world where motorcycling has become an integral part of human life, there are motorcycle dealers that are merely present in the marketplace, and there are others who have set themselves apart from the rest in becoming “destination” dealers. A destination dealer has become known to many as a ride’s final destination that encompasses tremendous views along its route of travel. Cox’s Harley-Davidson® has been and remains a true destination dealer, located in the heart of the Piedmont-Triad region of North Carolina.

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Timeline

1961

The original facility is located in a two-bay garage situated next door to Recil's home, located on Crestview Church Road in rural Asheboro, NC. Recil is also employed as a mechanic at a local mill during the day and runs the dealership in the evenings.

1963

Recil leaves his position at the mill to operate the store full-time with his wife, Betty.

1969

The first addition is added to the original garage giving Cox's Harley-Davidson® its showroom.

1960's-1970's

Poochie and his older brother Jerry race Harley-Davidson® motorcycles on the dirt-track racing circuit.

1969-1971

Recil and Betty's two sons, Jerry Cox and Gary "Poochie" Cox, join the business full-time.

1973

Jerry has a motorcycle racing accident that leads to his passing.

1983

Cox's Harley-Davidson® becomes part of a group of dealers to charter membership into the Harley® Owners Group.

1995

Poochie's wife Jan, joins the family business full-time, by managing the dealership's administration and finances. The showroom is added onto for the second time.

1996

Poochie and Jan's oldest son, Robbie, enters the family business, adding a third generation.

1997

Poochie and Jan become the sole owners of Cox's Harley-Davidson® after the passing of Betty and Recil's impending retirement.

2000

Cox's moves into is present location on Highway 134 in Asheboro.

2002

Stephen, Poochie and Jan's younger son, enters the family business.

2004

Cox's opens an additional Harley-Davidson® dealership in Rock Hill, SC

2006

Cox's opens a third location in PA, & hosts a 45th anniversary weekend celebration with over 10,000 people in attendance to see Cox's present the American Cancer Society a check for $101,000 after raffling off a customized 2006 Softail.

2010

After battling cancer for almost six years, Poochie passes away at age 56.

Cox's Harley Davidson Testimonial

From the 1st call to Chip, to the ride off the lot, everyone at this dealership was top notch. I don't think I could have had had a better experience purchasing a Harley. If you are even thinking about a Harley, do yourself a favor and go to Cox!

Luther Younts, Thomasville, NC